"It's the exact same old tissue, honey, it does not make a difference, ok? It's still going to work the same way", my exasperated hubby hissed into my ear as I got cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I actually composed 'designer tissue'. Yes, for a graphic designer and author who understands all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with excellent copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to succumb to nice product packaging, I have a prevailing right to be human.
They are so quite ... the packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. I grabbed 4 of each design bundles and made a run for the counter with them with my shrieking kids and exasperated husband running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. If I didn't like the product packaging creates so much, I would discover it funny enough. However I am dead severe. I enjoyed the packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and place it into my 'should keep for recommendation' clear folder. I do not keep a lot of stuff in there since I am pretty selective about the styles that I like, however these packaging styles made it. They absolutely did.
You see, this is the kind of thing that takes place when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest so much cash on the product packaging?" Possibly you're also thinking that the cash should go towards establishing better quality products ... for faster delivery options ... or perhaps the cash must go towards investing potential clients to costly suppers in Italian dining establishments. It's your call, really.
The more effort you put into developing your product packaging, more customers will take a look and stop at your product packaging or what's inside the packaging. Now, does it make sense for me to say now that when they take and stop notice of your product packaging, your chance of getting them to purchase your item increases?
And without an electrifying product packaging, customers are going to walk past the stacks and stacks of other competitor products ... and yours ... without even knowing you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice creative packaging solutions.
Consider it!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I enjoyed the product packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'must keep for reference' clear folder. I do not keep a lot of stuff in there because I am pretty selective about the styles that I like, but these packaging styles made the cut. The more effort you put into creating your packaging, more clients will take read more an appearance and stop at your packaging or what's inside the packaging tape holder.